RESEARCH · CONSUMER BANKING

Flex's Conversion Scorecard

Flex scored a 76.4 / 100 for customer conversion on its business bank account application.

Why SOLO Scores

SOLO works with 100s of fintech programs to optimize the unit economics and customer conversion of their data collection processes on behalf of their sponsor banks. This research provides a baseline for the impacts of data reusability through the SOLO network.

Where Flex Ranked

See where Flex landed in the review and rankings of the Conversion Scorecard for Flex Business Banking Accounts.

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What’s behind the score.

Flex explains itself well — specific call-outs for every sensitive ask, remembered inputs, seamless cross-device hand-offs across multiple users, and an account active within an hour. The cost is volume: 55 fields across 15 screens and two devices push completion to 25 minutes.

data fields across 15 screens and 2 devices
User Effort
start to finish — even with documents prepared in advance
Application time
to an active account — faster than the quoted 24-hour window
Decision speed
across all three transparency sub-metrics — disclosures present but dense
Outcome transparency

Methodology

SOLO reviewed the application across four primary categories: User Effort, Application Time, Decision Speed, and Outcome Transparency. Each sub-metric is scored 1–5 against a fixed rubric.

Full Scorecard

17 SUB-METRICS

Sub-metric · What's measured

Total number of screens

How many times the user clicks to the next screen

Score

1 / 5

Why this score — And not more

15 total screens across 2 devices — past the 5+ screen floor. A 5 is a single screen.

Sub-metric · What's measured

Total number of fields

Total fields / data points supplied

Score

1 / 5

Why this score — And not more

55 total fields — more than double the ≥25 floor. Best-in-class is ≤7.

Sub-metric · What's measured

Manual data entry

Information the user must type in manually, excluding uploads and account connections

Score

3 / 5

Why this score — And not more

Data is remembered across screens and pre-filled when previously provided, but core details are still typed once by hand. A 4 requires most data pulled automatically.

Sub-metric · What's measured

Document / file uploads

Level of document collection required

Score

4 / 5

Why this score — And not more

A single document — manual EIN confirmation — and it's reasonably available.

Sub-metric · What's measured

Account connections

Level of account connections required or optional, and how they improve the experience

Score

5 / 5 · ceiling

Why this score — And not more

No account connections required.

Sub-metric · What's measured

Repeated actions

Number of times a user completes redundant work

Score

5 / 5 · ceiling

Why this score — And not more

The system remembers previously entered details within the scope of the application — no redundant work.

Sub-metric · What's measured

Sensitivity of information required

How much trust is required of the user, and whether it is merited

Score

5 / 5 · ceiling

Why this score — And not more

Specific call-outs explain why each piece of information is requested — for example, verifying identity.

Sub-metric · What's measured

User self-sufficiency

Can the user complete the application on their own

Score

5 / 5 · ceiling

Why this score — And not more

Fully self-sufficient end-to-end — no human review or hand-off.

Sub-metric · What's measured

Total number of follow-up actions required

All tasks completed within the same application flow — zero follow-ups.

Score

4 / 5

Why this score — And not more

Minimal follow-up tasks required, easily completed. A 5 is zero follow-ups.

Sub-metric · What's measured

Error recovery & resilience

The text with the application link made resuming very quick and easy.

Score

5 / 5 · ceiling

Why this score — And not more

Seamless cross-device connection — including across multiple users.

User effort. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Total number of screens How many times the user clicks to the next screen	1 / 5	15 total screens across 2 devices — past the 5+ screen floor. A 5 is a single screen.
Total number of fields Total fields / data points supplied	1 / 5	55 total fields — more than double the ≥25 floor. Best-in-class is ≤7.
Manual data entry Information the user must type in manually, excluding uploads and account connections	3 / 5	Data is remembered across screens and pre-filled when previously provided, but core details are still typed once by hand. A 4 requires most data pulled automatically.
Document / file uploads Level of document collection required	4 / 5	A single document — manual EIN confirmation — and it's reasonably available.
Account connections Level of account connections required or optional, and how they improve the experience	5 / 5 · ceiling	No account connections required.
Repeated actions Number of times a user completes redundant work	5 / 5 · ceiling	The system remembers previously entered details within the scope of the application — no redundant work.
Sensitivity of information required How much trust is required of the user, and whether it is merited	5 / 5 · ceiling	Specific call-outs explain why each piece of information is requested — for example, verifying identity.
User self-sufficiency Can the user complete the application on their own	5 / 5 · ceiling	Fully self-sufficient end-to-end — no human review or hand-off.
Total number of follow-up actions required All tasks completed within the same application flow — zero follow-ups.	4 / 5	Minimal follow-up tasks required, easily completed. A 5 is zero follow-ups.
Error recovery & resilience The text with the application link made resuming very quick and easy.	5 / 5 · ceiling	Seamless cross-device connection — including across multiple users.

Sub-metric · What's measured

Time from first screen to completion screen

Stopwatch “start” → “complete”

Score

2 / 5

Why this score — And not more

25:00 start to finish, even with documents prepared in advance — including the additional owner's login and information.

Sub-metric · What's measured

Time to complete follow-up requests

Time it takes the user to complete assigned follow-up tasks

Score

4 / 5

Why this score — And not more

Follow-up requests arrived within minutes of submission and took minutes to complete. A 5 is none at all.

Application time. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Time from first screen to completion screen Stopwatch “start” → “complete”	2 / 5	25:00 start to finish, even with documents prepared in advance — including the additional owner's login and information.
Time to complete follow-up requests Time it takes the user to complete assigned follow-up tasks	4 / 5	Follow-up requests arrived within minutes of submission and took minutes to complete. A 5 is none at all.

Sub-metric · What's measured

Time to final decision, from application start

Stopwatch “start” → account open / decision made

Score

5 / 5 · ceiling

Why this score — And not more

Account active within an hour — faster than the quoted 24-hour window.

Sub-metric · What's measured

Time between communications

Responsiveness for additional tasks needed to move the application forward

Score

5 / 5 · ceiling

Why this score — And not more

Real-time email alerts conveyed account status and next steps.

Decision speed. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Time to final decision, from application start Stopwatch “start” → account open / decision made	5 / 5 · ceiling	Account active within an hour — faster than the quoted 24-hour window.
Time between communications Responsiveness for additional tasks needed to move the application forward	5 / 5 · ceiling	Real-time email alerts conveyed account status and next steps.

Sub-metric · What's measured

Clarity of approval

Is a “why” stated for the outcome

Score

3 / 5

Why this score — And not more

The account opened with standard next steps, but no clear indication of why. A 4 adds specific reason categories and what could change the outcome.

Sub-metric · What's measured

Ongoing data usage understanding

Do I know how my data is used on an ongoing basis

Score

3 / 5

Why this score — And not more

Disclosures are provided, but densely communicated. A 4 adds ongoing, plain-language visibility tied to user actions.

Sub-metric · What's measured

Data privacy controls

Can I control permissions over who sees what

Score

3 / 5

Why this score — And not more

Some controls are outlined through the application and disclosures, but it isn't evident how data is used beyond the in-product “personalization” language.

Outcome transparency. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Clarity of approval Is a “why” stated for the outcome	3 / 5	The account opened with standard next steps, but no clear indication of why. A 4 adds specific reason categories and what could change the outcome.
Ongoing data usage understanding Do I know how my data is used on an ongoing basis	3 / 5	Disclosures are provided, but densely communicated. A 4 adds ongoing, plain-language visibility tied to user actions.
Data privacy controls Can I control permissions over who sees what	3 / 5	Some controls are outlined through the application and disclosures, but it isn't evident how data is used beyond the in-product “personalization” language.

Opportunity

Highlights

Wins, losses, and what the network would fix.

Category: User effort
Wins: No account connections, no redundant work, clear rationale for every sensitive ask, full self-sufficiency, and seamless multi-user cross-device recovery.
Losses: 55 fields across 15 screens and 2 devices — both volume sub-metrics at the floor — plus a manual EIN confirmation.
Opportunities: A verified network profile would collapse the 55 fields — and the second user's re-entry — to confirm-and-submit, with entity data replacing the EIN document.

Category: Application time
Wins: Follow-up requests arrived and were resolved within minutes.
Losses: 25 minutes start to finish, even with documents prepared in advance.
Opportunities: Pre-filled identity, entity, and owner data would push completion under 7 minutes.

Category: Decision speed
Wins: Account active within an hour; real-time alerts with clear next steps.
Losses: None — both sub-metrics at the ceiling.
Opportunities: Already best-in-class — the network preserves this while removing effort.

Category: Outcome transparency
Wins: Disclosures and some controls are present throughout the application.
Losses: Densely communicated; no stated “why” behind the outcome; data use beyond “personalization” unclear.
Opportunities: A persistent, plain-language data-use view with granular, revocable permissions would lift all three sub-metrics.

Opportunity highlights by category: wins, losses, and what the network would fix.
Category	Wins	Losses	Opportunities
User effort	No account connections, no redundant work, clear rationale for every sensitive ask, full self-sufficiency, and seamless multi-user cross-device recovery.	55 fields across 15 screens and 2 devices — both volume sub-metrics at the floor — plus a manual EIN confirmation.	A verified network profile would collapse the 55 fields — and the second user's re-entry — to confirm-and-submit, with entity data replacing the EIN document.
Application time	Follow-up requests arrived and were resolved within minutes.	25 minutes start to finish, even with documents prepared in advance.	Pre-filled identity, entity, and owner data would push completion under 7 minutes.
Decision speed	Account active within an hour; real-time alerts with clear next steps.	None — both sub-metrics at the ceiling.	Already best-in-class — the network preserves this while removing effort.
Outcome transparency	Disclosures and some controls are present throughout the application.	Densely communicated; no stated “why” behind the outcome; data use beyond “personalization” unclear.	A persistent, plain-language data-use view with granular, revocable permissions would lift all three sub-metrics.

Flex's Conversion Scorecard

Why SOLO Scores

Where Flex Ranked

What’s behind the score.

Methodology

Opportunity

Highlights

Replace repetitive workflows with reusable network memory.

Replace repetitive workflows with reusable network memory.