RESEARCH · CONSUMER BANKING

Lili's Conversion Scorecard

Lili scored an 87.2 / 100 for customer conversion on its business bank account application.

Why SOLO Scores

SOLO works with 100s of fintech programs to optimize the unit economics and customer conversion of their data collection processes on behalf of their sponsor banks. This research provides a baseline for the impacts of data reusability through the SOLO network.

Where Lili Ranked

See where Lili landed in the review and rankings of the Conversion Scorecard for Business Banking Accounts.

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What’s behind the score.

Lili posts the strongest application in the business cohort — no document uploads, no required account connections, no redundant asks, done in 6:47 with an instant decision and a digital debit card usable immediately. What holds it back is bulk: 29 fields across 13 screens, and disclosures that are dense with limited long-term privacy controls.

document uploads or required account connections across the entire flow
User Effort
from first field to completion - under the 7-minute ceiling
Application time
instant decision - account and digital debit card live immediately
Decision speed
clarity of approval - clear reasoning and next steps provided
Outcome transparency

Methodology

SOLO reviewed the application across four primary categories: User Effort, Application Time, Decision Speed, and Outcome Transparency. Each sub-metric is scored 1–5 against a fixed rubric.

Full Scorecard

17 SUB-METRICS

Sub-metric · What's measured

Total number of screens

How many times the user clicks to the next screen

Score

1 / 5

Why this score — And not more

13 total screens — past the 5+ screen floor. A 5 is a single screen.

Sub-metric · What's measured

Total number of fields

Total fields / data points supplied

Score

1 / 5

Why this score — And not more

29 total fields — at the ≥25 floor. Best-in-class is ≤7.

Sub-metric · What's measured

Manual data entry

Information the user must type in manually, excluding uploads and account connections

Score

3 / 5

Why this score — And not more

Data was pre-filled wherever it could be — notably addresses — but core details were still typed by hand. A 4 requires most data pulled automatically.

Sub-metric · What's measured

Document / file uploads

Level of document collection required

Score

5 / 5

Why this score — And not more

No document upload of any kind — the ceiling.

Sub-metric · What's measured

Account connections

Level of account connections required or optional, and how they improve the experience

Score

5 / 5 · ceiling

Why this score — And not more

No connection required to open the account; the optional funding connection worked cleanly through a third-party integration.

Sub-metric · What's measured

Repeated actions

Number of times a user completes redundant work

Score

5 / 5

Why this score — And not more

No redundant entry — the operational address, owners, and ownership percentage arrived pre-filled from earlier answers.us to re-login to the mobile dashboard in order to access the mobile banking interface.

Sub-metric · What's measured

Sensitivity of information required

How much trust is required of the user, and whether it is merited

Score

4 / 5

Why this score — And not more

Asks were reasonable, but rationale leaned on a catch-all ‘best practices’ phrase rather than concretely explaining how information would be used. A 5 requires clear rationale throughout.

Sub-metric · What's measured

User self-sufficiency

Can the user complete the application on their own

Score

5 / 5 · ceiling

Why this score — And not more

Fully self-sufficient — no human review, follow-ups, or tickets.

Sub-metric · What's measured

Total number of follow-up actions required

Zero follow-up tasks — a fully contained application.

Score

5 / 5 · ceiling

Why this score — And not more

One follow-up remains: connecting direct deposit to actually fund the account. A 5 means zero follow-up tasks.

Sub-metric · What's measured

Error recovery & resilience

The text with the application link made resuming very quick and easy.

Score

5 / 5 · ceiling

Why this score — And not more

Cross-device connection was seamless.

User effort. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Total number of screens How many times the user clicks to the next screen	1 / 5	13 total screens — past the 5+ screen floor. A 5 is a single screen.
Total number of fields Total fields / data points supplied	1 / 5	29 total fields — at the ≥25 floor. Best-in-class is ≤7.
Manual data entry Information the user must type in manually, excluding uploads and account connections	3 / 5	Data was pre-filled wherever it could be — notably addresses — but core details were still typed by hand. A 4 requires most data pulled automatically.
Document / file uploads Level of document collection required	5 / 5	No document upload of any kind — the ceiling.
Account connections Level of account connections required or optional, and how they improve the experience	5 / 5 · ceiling	No connection required to open the account; the optional funding connection worked cleanly through a third-party integration.
Repeated actions Number of times a user completes redundant work	5 / 5	No redundant entry — the operational address, owners, and ownership percentage arrived pre-filled from earlier answers.us to re-login to the mobile dashboard in order to access the mobile banking interface.
Sensitivity of information required How much trust is required of the user, and whether it is merited	4 / 5	Asks were reasonable, but rationale leaned on a catch-all ‘best practices’ phrase rather than concretely explaining how information would be used. A 5 requires clear rationale throughout.
User self-sufficiency Can the user complete the application on their own	5 / 5 · ceiling	Fully self-sufficient — no human review, follow-ups, or tickets.
Total number of follow-up actions required Zero follow-up tasks — a fully contained application.	5 / 5 · ceiling	One follow-up remains: connecting direct deposit to actually fund the account. A 5 means zero follow-up tasks.
Error recovery & resilience The text with the application link made resuming very quick and easy.	5 / 5 · ceiling	Cross-device connection was seamless.

Sub-metric · What's measured

Time from first screen to completion screen

Stopwatch “start” → “complete”

Score

5 / 5

Why this score — And not more

6:47 from first screen to completion — under the ≤7 minute ceiling.

Sub-metric · What's measured

Time to complete follow-up requests

Time it takes the user to complete assigned follow-up tasks

Score

5 / 5 · ceiling

Why this score — And not more

No follow-up requests required.

Application time. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Time from first screen to completion screen Stopwatch “start” → “complete”	5 / 5	6:47 from first screen to completion — under the ≤7 minute ceiling.
Time to complete follow-up requests Time it takes the user to complete assigned follow-up tasks	5 / 5 · ceiling	No follow-up requests required.

Sub-metric · What's measured

Time to final decision, from application start

Stopwatch “start” → account open / decision made

Score

5 / 5 · ceiling

Why this score — And not more

Account active and available minutes after completion; the digital debit card was usable immediately.

Sub-metric · What's measured

Time between communications

Responsiveness for additional tasks needed to move the application forward

Score

5 / 5 · ceiling

Why this score — And not more

Constant, frequent communication throughout.

Decision speed. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Time to final decision, from application start Stopwatch “start” → account open / decision made	5 / 5 · ceiling	Account active and available minutes after completion; the digital debit card was usable immediately.
Time between communications Responsiveness for additional tasks needed to move the application forward	5 / 5 · ceiling	Constant, frequent communication throughout.

Sub-metric · What's measured

Clarity of approval

Is a “why” stated for the outcome

Score

5 / 5

Why this score — And not more

Clear reasoning and next steps provided for the outcome.

Sub-metric · What's measured

Ongoing data usage understanding

Do I know how my data is used on an ongoing basis

Score

3 / 5

Why this score — And not more

Disclosures provided, but densely communicated. A 4 provides ongoing plain-language visibility tied to user actions.

Sub-metric · What's measured

Data privacy controls

Can I control permissions over who sees what

Score

3 / 5

Why this score — And not more

Limited controls over how much data is shared long term. A 4 requires granular, revocable controls.

Outcome transparency. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Clarity of approval Is a “why” stated for the outcome	5 / 5	Clear reasoning and next steps provided for the outcome.
Ongoing data usage understanding Do I know how my data is used on an ongoing basis	3 / 5	Disclosures provided, but densely communicated. A 4 provides ongoing plain-language visibility tied to user actions.
Data privacy controls Can I control permissions over who sees what	3 / 5	Limited controls over how much data is shared long term. A 4 requires granular, revocable controls.

Opportunity

Highlights

Wins, losses, and what the network would fix.

Category: User effort
Wins: No uploads, no required connections, no redundancy, and helpful pre-fill on addresses and ownership details.
Losses: 29 fields across 13 screens — both at the rubric floor — and a catch-all rationale for sensitive asks.
Opportunities: A verified network profile would collapse the 29 fields to confirm-and-submit, cutting the screen count with them.

Category: Application time
Wins: 6:47 end to end — under the 7-minute ceiling, with zero follow-ups.
Losses: None — both sub-metrics at the ceiling.
Opportunities: Pre-filled business identity would push completion under 3 minutes.

Category: Decision speed
Wins: Instant decision; account and digital debit card live immediately, with constant communication.
Losses: None — both sub-metrics at the ceiling.
Opportunities: Already best-in-class — the network preserves this while removing effort.

Category: Outcome transparency
Wins: Clear approval reasoning and next steps.
Losses: Dense disclosures and limited long-term privacy controls.
Opportunities: A persistent, plain-language data-use view with granular, revocable permissions would lift transparency to best-in-class.

Opportunity highlights by category: wins, losses, and what the network would fix.
Category	Wins	Losses	Opportunities
User effort	No uploads, no required connections, no redundancy, and helpful pre-fill on addresses and ownership details.	29 fields across 13 screens — both at the rubric floor — and a catch-all rationale for sensitive asks.	A verified network profile would collapse the 29 fields to confirm-and-submit, cutting the screen count with them.
Application time	6:47 end to end — under the 7-minute ceiling, with zero follow-ups.	None — both sub-metrics at the ceiling.	Pre-filled business identity would push completion under 3 minutes.
Decision speed	Instant decision; account and digital debit card live immediately, with constant communication.	None — both sub-metrics at the ceiling.	Already best-in-class — the network preserves this while removing effort.
Outcome transparency	Clear approval reasoning and next steps.	Dense disclosures and limited long-term privacy controls.	A persistent, plain-language data-use view with granular, revocable permissions would lift transparency to best-in-class.

Lili's Conversion Scorecard

Why SOLO Scores

Where Lili Ranked

What’s behind the score.

Methodology

Opportunity

Highlights

Replace repetitive workflows with reusable network memory.

Replace repetitive workflows with reusable network memory.