RESEARCH · CONSUMER BANKING

Rho's Conversion Scorecard

Rho scored a 71.8 / 100 for customer conversion on its business bank account application.

Why SOLO Scores

SOLO works with 100s of fintech programs to optimize the unit economics and customer conversion of their data collection processes on behalf of their sponsor banks. This research provides a baseline for the impacts of data reusability through the SOLO network.

Where Rho Ranked

See where Rho landed in the review and rankings of the Conversion Scorecard for Business Checking Accounts.

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What’s behind the score.

Rho pre-fills well and communicates in real time, but the path is long: 23:50 from first screen to completion across 11 screens and two devices, with an email activation link, a required phone-based KYC handoff, and a bank-account link stacked on top — and a manual review that pushed the final decision to the next day.

required connections — email activation, phone KYC, and a bank-account link
User Effort
from first screen to completion — much of it document retrieval
Application time
to a final decision, after a manual review of the completed follow-up
Decision speed
clarity of approval — criteria communicated before applying
Outcome transparency

Methodology

SOLO reviewed the application across four primary categories: User Effort, Application Time, Decision Speed, and Outcome Transparency. Each sub-metric is scored 1–5 against a fixed rubric.

Full Scorecard

17 SUB-METRICS

Sub-metric · What's measured

Total number of screens

How many times the user clicks to the next screen

Score

1 / 5

Why this score — And not more

11 screens and two devices, plus an exit to an email activation link — past the 5+ screen floor.

Sub-metric · What's measured

Total number of fields

Total fields / data points supplied

Score

1 / 5

Why this score — And not more

32 total fields across two devices — past the ≥25 floor.

Sub-metric · What's measured

Manual data entry

Information the user must type in manually, excluding uploads and account connections

Score

4 / 5

Why this score — And not more

Address, email, phone and more arrived pre-filled; real manual entry was limited to the EIN and business banking details. A 5 is confirmation-only.

Sub-metric · What's measured

Document / file uploads

Level of document collection required

Score

4 / 5

Why this score — And not more

A manual ID upload was required, but the process was seamless with device connectivity. A 5 requires no uploads at all.

Sub-metric · What's measured

Account connections

Level of account connections required or optional, and how they improve the experience

Score

1 / 5

Why this score — And not more

Email activation, a phone-based KYC handoff, and a required link to an existing business account — the floor.

Sub-metric · What's measured

Repeated actions

Number of times a user completes redundant work

Score

5 / 5 · ceiling

Why this score — And not more

The system remembered all personal information — email, address, phone — across steps.

Sub-metric · What's measured

Sensitivity of information required

How much trust is required of the user, and whether it is merited

Score

5 / 5 · ceiling

Why this score — And not more

Only the SSN and key business documents were requested, with the reasoning clearly stated.

Sub-metric · What's measured

User self-sufficiency

Can the user complete the application on their own

Score

5 / 5 · ceiling

Why this score — And not more

Fully self-sufficient, end to end.

Sub-metric · What's measured

Total number of follow-up actions required

All tasks completed within the same application flow — zero follow-ups.

Score

5 / 5 · ceiling

Why this score — And not more

A fully contained application.

Sub-metric · What's measured

Error recovery & resilience

The text with the application link made resuming very quick and easy.

Score

5 / 5 · ceiling

Why this score — And not more

Seamless cross-device recovery, with a clear window to resume the skipped document upload rather than failing the application.

User effort. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Total number of screens How many times the user clicks to the next screen	1 / 5	11 screens and two devices, plus an exit to an email activation link — past the 5+ screen floor.
Total number of fields Total fields / data points supplied	1 / 5	32 total fields across two devices — past the ≥25 floor.
Manual data entry Information the user must type in manually, excluding uploads and account connections	4 / 5	Address, email, phone and more arrived pre-filled; real manual entry was limited to the EIN and business banking details. A 5 is confirmation-only.
Document / file uploads Level of document collection required	4 / 5	A manual ID upload was required, but the process was seamless with device connectivity. A 5 requires no uploads at all.
Account connections Level of account connections required or optional, and how they improve the experience	1 / 5	Email activation, a phone-based KYC handoff, and a required link to an existing business account — the floor.
Repeated actions Number of times a user completes redundant work	5 / 5 · ceiling	The system remembered all personal information — email, address, phone — across steps.
Sensitivity of information required How much trust is required of the user, and whether it is merited	5 / 5 · ceiling	Only the SSN and key business documents were requested, with the reasoning clearly stated.
User self-sufficiency Can the user complete the application on their own	5 / 5 · ceiling	Fully self-sufficient, end to end.
Total number of follow-up actions required All tasks completed within the same application flow — zero follow-ups.	5 / 5 · ceiling	A fully contained application.
Error recovery & resilience The text with the application link made resuming very quick and easy.	5 / 5 · ceiling	Seamless cross-device recovery, with a clear window to resume the skipped document upload rather than failing the application.

Sub-metric · What's measured

Time from first screen to completion screen

Stopwatch “start” → “complete”

Score

2 / 5

Why this score — And not more

23:50 total, including retrieving the Articles of Incorporation — inside the 20–25 minute band. A 3 is under 20 minutes.

Sub-metric · What's measured

Time to complete follow-up requests

Time it takes the user to complete assigned follow-up tasks

Score

4 / 5

Why this score — And not more

One follow-up — uploading the document skipped during the application — resolved within 24 hours. A 5 means no follow-ups.

Application time. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Time from first screen to completion screen Stopwatch “start” → “complete”	2 / 5	23:50 total, including retrieving the Articles of Incorporation — inside the 20–25 minute band. A 3 is under 20 minutes.
Time to complete follow-up requests Time it takes the user to complete assigned follow-up tasks	4 / 5	One follow-up — uploading the document skipped during the application — resolved within 24 hours. A 5 means no follow-ups.

Sub-metric · What's measured

Time to final decision, from application start

Stopwatch “start” → account open / decision made

Score

3 / 5

Why this score — And not more

The final decision arrived within 24 hours, after the company's review of the completed follow-up. A 5 is an instant decision.

Sub-metric · What's measured

Time between communications

Responsiveness for additional tasks needed to move the application forward

Score

5 / 5 · ceiling

Why this score — And not more

Real-time email alerts conveyed account status and next steps.

Decision speed. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Time to final decision, from application start Stopwatch “start” → account open / decision made	3 / 5	The final decision arrived within 24 hours, after the company's review of the completed follow-up. A 5 is an instant decision.
Time between communications Responsiveness for additional tasks needed to move the application forward	5 / 5 · ceiling	Real-time email alerts conveyed account status and next steps.

Sub-metric · What's measured

Clarity of approval

Is a “why” stated for the outcome

Score

5 / 5 · ceiling

Why this score — And not more

Eligibility criteria communicated up front, and a prompt email explained when more information was needed.

Sub-metric · What's measured

Ongoing data usage understanding

Do I know how my data is used on an ongoing basis

Score

3 / 5

Why this score — And not more

Disclosures provided, but densely communicated. A 4 provides ongoing plain-language visibility tied to user actions.

Sub-metric · What's measured

Data privacy controls

Can I control permissions over who sees what

Score

3 / 5

Why this score — And not more

Limited controls over how much data is shared long term. A 4 requires granular, revocable controls.

Outcome transparency. Full Conversion Scorecard methodology by category and sub-metric.
Sub-metric · What's measured	Score	Why this score — And not more
Clarity of approval Is a “why” stated for the outcome	5 / 5 · ceiling	Eligibility criteria communicated up front, and a prompt email explained when more information was needed.
Ongoing data usage understanding Do I know how my data is used on an ongoing basis	3 / 5	Disclosures provided, but densely communicated. A 4 provides ongoing plain-language visibility tied to user actions.
Data privacy controls Can I control permissions over who sees what	3 / 5	Limited controls over how much data is shared long term. A 4 requires granular, revocable controls.

Opportunity

Highlights

Wins, losses, and what the network would fix.

Category: User effort
Wins: Strong pre-fill, zero redundancy, clear rationale for sensitive asks, and resilient cross-device recovery.
Losses: Three required connections — email activation, phone KYC, bank link — and 32 fields across two devices.
Opportunities: A verified network identity would replace the phone KYC handoff and pre-verify the bank link entirely.

Category: Application time
Wins: A single quick follow-up, resolved inside 24 hours.
Losses: 23:50 to complete — much of it retrieving formation documents mid-application.
Opportunities: Pre-filled formation documents would remove the longest stretch of the application.

Category: Decision speed
Wins: Real-time alerts at every step.
Losses: A manual review pushed the final decision to the next day.
Opportunities: Verified network data would support instant decisioning without the review queue.

Category: Outcome transparency
Wins: Criteria communicated before applying; prompt notice when more was needed.
Losses: Dense disclosures and limited long-term privacy controls.
Opportunities: A persistent, plain-language data-use view with granular, revocable permissions.

Opportunity highlights by category: wins, losses, and what the network would fix.
Category	Wins	Losses	Opportunities
User effort	Strong pre-fill, zero redundancy, clear rationale for sensitive asks, and resilient cross-device recovery.	Three required connections — email activation, phone KYC, bank link — and 32 fields across two devices.	A verified network identity would replace the phone KYC handoff and pre-verify the bank link entirely.
Application time	A single quick follow-up, resolved inside 24 hours.	23:50 to complete — much of it retrieving formation documents mid-application.	Pre-filled formation documents would remove the longest stretch of the application.
Decision speed	Real-time alerts at every step.	A manual review pushed the final decision to the next day.	Verified network data would support instant decisioning without the review queue.
Outcome transparency	Criteria communicated before applying; prompt notice when more was needed.	Dense disclosures and limited long-term privacy controls.	A persistent, plain-language data-use view with granular, revocable permissions.

Rho's Conversion Scorecard

Why SOLO Scores

Where Rho Ranked

What’s behind the score.

Methodology

Opportunity

Highlights

Replace repetitive workflows with reusable network memory.

Replace repetitive workflows with reusable network memory.